British expert to attend CREATIVE ALMATY DAY dedicated to the accessories and jewelry industry

On November 7, 2019, Narxoz University, together with ALMA University, will organize a CREATIVE ALMATY Day dedicated to discussing the market of accessories and jewelry. Making accessories is one of the most popular trends in the fashion industry. As part of the event, well-known designers and creative entrepreneurs will talk about the complexities and prospects of the sector, a competition will be organized among needleworkers for a professional photo session, and a workshop on creating handmade jewelry will be held. On the occasion of the event, the arrival of Carolyn Lloyd, British expert in the field of Fashion Promotion and Communication, Northampton University is expected.

The origins of ancient handicrafts are lost in the depths of history long before our era. This art follows from one generation, preserving the continuity and cultural traditions, simultaneously shaping the personality of the next. Today, clothing and accessories are also a way of self-expression. It is difficult to imagine a modern person's wardrobe without a multifunctional bag, watch or fashionable bracelet.

In general, the fashion industry in Kazakhstan is developing rapidly. It is worth noting domestic jewelry designers, as their number is growing every year. They create affordable, high-quality and unique accessories that attract buyers all over the world. Today, activities in this area, which is part of the creative economy, are implemented in Kazakhstan by 300 companies, of which 110 are based in Almaty.

Creativity is considered the most important component in ensuring economic growth and scientific and technological progress, creates new jobs every day and does not require the use of natural resources. According to the British Council's report on mapping the creative industries, by 2018, Kazakhstan has about 18,000 registered businesses operating in this sector. Almaty is the undisputed leader, since 44.8% of the total number of enterprises in the republic are registered here.

This project is part of the Creative Spark Entrepreneurship Development Program for Higher Education and is funded by the British Council. For further information visit the British Council website.